Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn…
Five Reasons Why Figma’s Config User Conference Has Grown 750% in Five Years
Community building is more important than ever for annual events to thrive today, and web-based…
Fashion and Fandom: Inside the ‘Sex and the City’ 25th Anniversary Experience
Just like fashion trends, TV shows come and go, but throngs of superfans will tell…
Seven Tourism-inspired Engagement Tactics Worth Exploring
Much like event professionals, destination marketers are in the business of brand-building, content creation and…
Tribeca Festival Attendees Flock to AT&T’s Untold Stories Lounge for Panels and Pitch Advice
A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event,…
A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts”…
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused…
Loyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays
“Having sticky opportunities to create a bit of social buzz and earned awareness is going…
Purina Shares Six Tips for Designing Dog-friendly Experiences
If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A…
Purina Enlists Pet Behaviorists to Build the First Permanent Dog-friendly Section at an MLS Stadium
There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in…