Essence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its…
Winners Announced: The 2023 B-to-B Hidden Gems
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal…
Reddit Pushes into International Territory with a Whimsical Booth at Germany’s OMR Festival
“There were no velvet ropes or ‘do you have an appointment?’… It stood out because…
Ashley’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups
Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted…
Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would…
Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive…
How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend
“Nostalgia is super important for us, and engagement goes hand in hand with that. So…
Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor…
Experiential in Color + Pride in Events 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands…
‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on…