Video Recap: Experiential Marketing Summit 2023
The energy was sky-high and the dance moves were strong at the 21st annual Experiential…
How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators…
Monthly Pulse Survey Results: Mental Health in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in May…
Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is…
Event Marketer Monthly Pulse Surveys
Each month, we’re posing quick questions to the Event Marketer community on a trend or…
Ex Awards 2023 Recap Video
Winners of the 2023 Ex Awards were crowned at a “Let’s Glow”-themed gala during the…
Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of…
What the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s…
How Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we…
White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we…