Holiday Activations: 14 Brands that Made Festive Season Sparkle
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “speeding…
Launch Events: Seven Ways Bose Achieves Maximum Impact
Bose has a way of turning launch events into content engines that drive hype for…
Women in Events 2023: A 15-Year Retrospective
In 2008, Event Marketer published its first-ever Women in Events special report, highlighting 20 women…
Trend Chat: 2023 Experience Design & Technology Awards
Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards…
Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and…
How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks
It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+…
Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
When football fans on-site at college and pro games aren’t watching players block, tackle and…
Ideas: A Roundup of Top Experiential Exhibit Trends from 2023
As trade show properties move to prioritize community and connection and create more opportunities for…
Partner Perspectives: Three Ideas to Cut Your Exhibit Costs
Rising costs continue to be the No. 1 challenge for brands in the industry as…
Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping…