Coke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four
Even the world’s most recognized brands need an awareness lift when it comes to introducing…
How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees
SXSW attendees expect to walk thousands of steps a day in Austin (our daily record…
Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience
“This was an opportunity for us to not only engage the 250,000 people who are…
Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the…
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side…
Experiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural…
SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products
With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023,…
Monthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March…
Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences…
‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s…