Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it…
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism…
Exhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities…
SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the…
Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming…
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New…
OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo
As digital natives, it’s no surprise that Gen Z’s interests lean toward screens, including the…
Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to…
Q&A: 10 Minutes with Kerry Lamont of Bombardier
On the surface, the world of private aviation appears centered around convenience, innovation and luxury,…
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore…