Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape
Ask any event marketer how they landed in this industry and most will say they…
Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s…
SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’
SXSW tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event,…
Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media…
Podcast: The Experiential Principles of Employee Engagement
Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel…
When the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to…
Tetley Launches its ‘Live Teas’ Line with a Pop-up Focused on Mental Health
Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful experience. But…
Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether…
Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in…
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the…