How Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be…
Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations
It’s been a roller coaster ride for clients and partners these past three years. People…
Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions
If you’ve ever activated at a major fan convention, you already know that there are…
Zeiss Shares Five Ways to Make Sales Meetings More Fun
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal…
Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter
Fall is in full swing, but as an event marketer, you’re already on to the…
Augmented Reality in Events: How Brands From Walmart to Morgan Stanley are Leaning into the Tech
As augmented reality (AR) has become more advanced and accessible, consumers have not only been…
Green Lights: These Eco-friendly Giveaways ‘Self-destruct’
Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad…
Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of…
Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy
Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with…
Six Ways Artificial Intelligence is Impacting Events—Plus Three Real-world Examples
Across creative, logistics, ops and the spaces in between, generative AI is emerging as an…