Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The…
HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans
Generating interest in a series that has a built-in superfan base who is intimately familiar…
HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of…
Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023
Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175…
Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections
More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to…
Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in…
Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to…
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December,…
Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation
As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each…
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a…