Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power…
Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty
If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The…
Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI
Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one…
Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when…
VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge
Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator…
Reddit Returns to Cannes Lions with a New ‘Reddit Recommends’ Activation
Reddit returned to the French Riviera with an all-new activation anchored by research. Reddit’s Cannes…
Monthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for…
Podcast: Why Brands Need to ‘Get Comfortable with Being Uncomfortable’ in LGBTQ+ Marketing
Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023,…
SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations
San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers…
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone…