10 Tips and Takeaways from the Brands at EMS 2022
Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes…
Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show
SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for…
How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup…
Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers
Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because…
Diversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance…
Event Peeps Podcast: Passion Projects—I Built a Nonprofit
In this episode of Event Peeps, we explore the passion projects event marketers are working…
Tips for Creating Events with Short Turnaround
Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand…
1.3 Billion Impressions: How BravoCon Returned with a Bang
There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite…
Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique
The horror genre is typically depicted as gory and gruesome, but to tease the 11th…
10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour
Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its…