Purina Shares Six Tips for Designing Dog-friendly Experiences
If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A…
Purina Enlists Pet Behaviorists to Build the First Permanent Dog-friendly Section at an MLS Stadium
There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in…
New-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects…
Essence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its…
Winners Announced: The 2023 B-to-B Hidden Gems
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal…
Reddit Pushes into International Territory with a Whimsical Booth at Germany’s OMR Festival
“There were no velvet ropes or ‘do you have an appointment?’… It stood out because…
Ashley’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups
Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted…
Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would…
Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive…
How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend
“Nostalgia is super important for us, and engagement goes hand in hand with that. So…