Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor…
Experiential in Color 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands…
‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on…
100 Case Studies: Full Coverage of the 2023 Ex Awards
Event marketers landed on the other side of the pandemic poised for a renaissance when…
Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign
Chew on this: According to data commissioned by Resy, nearly one in three diners admit…
Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four
Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of…
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content…
Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events
As consumers continue to prioritize their health and wellness, many are cutting back on alcohol…
Video Recap: Experiential Marketing Summit 2023
The energy was sky-high and the dance moves were strong at the 21st annual Experiential…
How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators…