Opportunistic Stunts
Experiential stunts used to be executed for the sake of causing a stir, but marketers…
Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we…
Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter
At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area…
Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX
New Orleans is one of the country’s most walkable cities, and we were among the…
Agency Ops: Seven Takeaways from Our Winter Editorial Roundtable
Ops teams are getting to clients earlier, deadlines are coming in later—and extreme weather is…
Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the…
The Brief: Nutty Cruisers and Matcha Moments
This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and…
Event Measurement: EM and EMMC Extend Partnership
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending…
Company Rock Stars
In the age of influencers, companies are leaning into influence, showcasing their leaders, their people,…
How Non-endemic Brands are Crashing New York Fashion Week
You might say that Goldfish walked so that other outliers could run during New York…