Guinness’ Kinetic Tile Installation Invites St. Patrick’s Day Revelers to Move for a Cause
St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as…
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was…
Meet the 2023 B-to-B Dream Team
When you’ve got a front row seat to business, you’re almost always in for a…
Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup
A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s…
A Welcoming Booth Vibe Helps Kohler Celebrate 150 Years and Earn Top Honors at KBIS
For a legacy brand like Kohler, the message is as much about looking back as…
SXSW 2023: Photos from 18 Immersive Brand Experiences
The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to…
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and…
Sports Sponsorship: Inside Marriott’s Multi-day Super Bowl Sleepover Activation
What began for Courtyard by Marriott in 2016 as a one-off, mega-fan sleepover event at…
Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape
Ask any event marketer how they landed in this industry and most will say they…
Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s…