Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a…
Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit
From the buzz on the expo floor to the lively session Q&As to the countless…
Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to…
Winners Unveiled: The 2022 Ex Awards
The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most…
TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’
For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t…
Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital
The wireless service provider space is a crowded and competitive one. So for Visible, an…
Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW
Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle…
Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products,…
Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation
NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its…
HBO Max’s ‘Minx’ Series Pop-up Installations Aim to Empower and Engage
HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17…