Finalists Announced: The 2022 Ex Awards
The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the…
Continental Tire Rolls Out New Major League Soccer Mobile Experience
As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of…
Comcast Business Launches a New Pavilion Experience for the PGA Tour
In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over…
Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been…
How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship
It wasn’t too long ago that shopping and payments service provider Klarna burst onto the…
FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace
How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the…
From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech
A staggering statistic to consider: By 2026, 25 percent of people will spend at least…
Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami
Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular…
Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this…
Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques…