Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience
Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting…
Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan.…
In an Escape Room-style Challenge, Amazon Prime Video Teases its New Thriller
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences…
Eight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement…
World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event
Sustainability is top of mind for a vast range of industries, and the commercial construction…
Valentine’s Day Experiential: How Six Brands Celebrated the Holiday
The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a…
As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination…
Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest…
Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking…
Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations
Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the…