Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains…
Podcast: Passion Projects—I Built a Nonprofit
In this episode of Event Peeps, we explore the passion projects event marketers are working…
Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as…
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a…
Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation
In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and…
Benchmark Data: 2023 Webinar and Event Strategy
Data-driven insights, top trends, best practices, and action items to craft a winning event and…
Creativity on a Compressed Timeline
The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading…
Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere
Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from…
Espolòn Tequila Launches a New Premium Product with a ‘Crystal-Clear’ Pop-up Experience
In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can…
Yahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship…