How Sustainability, Health Foods are Inspiring 2022 Event F&B
What’s cooking at the best events this year? The National Restaurant Association has released its…
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to…
A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person
Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major…
How Nine Brands Painted the Town Red at Art Basel Miami Beach
On the tails of successful shows in Switzerland and China in 2021, international art fair…
Full Coverage: The 2021 Ex Awards and EDTAs
Presenting 150 experiential marketing case studies of excellence After everything the industry has been through,…
Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’
How Verizon’s all-digital phone service brand set the stage for a new era of digital…
AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer
The new era is a chance to reset and reevaluate, and AT&T has wasted no…
HBO Max Invites Fans into the Home of a ‘Gossip Girl’ for a Weekend
HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside…
Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast
Picture last year at this time: the ambiguity around the rollout of the vaccine, the…
These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities
Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky…