Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products,…
Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation
NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its…
HBO Max’s ‘Minx’ Series Pop-up Installations Aim to Empower and Engage
HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17…
Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House
They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston…
Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
For b-to-b event marketers in 2022, work is a complex balancing act. They are charged…
Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge
Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions,…
CBS Taps into Classic Content with a ‘The Price is Right’ National Tour
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is…
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its…
The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music
In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup…
Finalists Announced: The 2022 Ex Awards
The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the…