Five Ways to Nurture a Dedicated Brand Community
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members…
How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival
Some good news for a change: Retail store openings are outpacing closures this year. After…
Winners Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex…
Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a…
How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two…
Six Recent Mobile Tour Strategies That Drove Results
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy…
Nine Pandemic-era Sampling Activations with Tasty Strategies
From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning…
EMS 2021: Get a Sneak Preview of Cisco’s Keynote
The ultimate industry reunion is on the horizon. For the first time in nearly two…
The 2021 It List: Recognizing the Top 100 Event Agencies
Our annual guide to the top 100 agencies serving the event marketing industry It’s year…
Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification
Thomas’ is serving up its English muffin brand’s “Wake Up to What’s Possible” campaign messaging…