Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never…
How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight
Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch…
At Ulta’s Leadership Conference, Paul Mitchell Leans on AR to Tell a Sustainability Story
Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their…
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are,…
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable…
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get…
Audio-centric Activations: Five Strategies Worth a Listen
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric…
From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events
Around this time last year, the world was opening up, Covid restrictions were loosening and…
The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’
The world, and the event industry, entered a new reality last year when the U.N.…
Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour
Inspired by the millennial and Gen Z adage of being “on the struggle bus” when…