Cause Marketing: Save the Children’s Mobile Tour Provides Kids with Hands-on Education, Resources
They say if you don’t use it you lose it, so to keep underserved kids…
How Major Fall Conferences are Betting on the Return of In-person Attendance
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on…
Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program
The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there…
Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles,…
Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse…
FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’
Walking up to the storefront in New York City’s meatpacking district, there were a few…
It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works
New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000…
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption…
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements…
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track…