Eight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement…
World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event
Sustainability is top of mind for a vast range of industries, and the commercial construction…
Valentine’s Day Experiential: How Six Brands Celebrated the Holiday
The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a…
As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination…
Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest…
Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking…
Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations
Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the…
Director’s Cut: Why Acura is Committed to its Long-standing Sundance Partnership
After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached…
Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program
The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform,…
Three Brands Making Metaverse Moves with Their Own Virtual Destinations
You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but…