Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track…
Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco
Activating outdoors may come with its share of obstacles, but as the industry navigates year…
ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans…
12 Takeaways from the Virtual Editions of EMS 2021
Following a year marked by constant chaos and disruption, the experiential marketing industry came back…
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted…
Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and…
Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events
In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is…
EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing
Concerts have begun to pick back up again, to the delight of live music fans…
Pride 2021: Brands from Skittles to Hulu Leverage Experiences to Support the LGBTQ+ Community
Brands did their best to commemorate Pride Month virtually in 2020. But at its core,…
Three Platforms Worth Exploring in the Booming Social Audio Space
Social audio just may be the next frontier for social media. Consumers with Zoom fatigue…