A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’
In the absence of in-person series premiere events during the pandemic, experiential marketers have turned…
Photo Tour: Inside HBO Max’s Elaborate Influencer Kit for its Fantasy-Genre Series ‘The Nevers’
Experiential marketers have stepped up their swag game during the pandemic as a way to…
Nine High-tech Solutions to Explore in the COVID-19 Era
As event marketers plan for the return of in-person events, they’re budgeting for a fresh…
For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online…
Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’
He lives in a pineapple under the sea, but for three days in February, you…
Balcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel…
Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards
In the absence of packed stadiums, engaging consumers on their own turf has become a…
Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen…
Photo Tour: Inside Amazon Prime Video’s ‘Coming 2 America’ Global Marketing Campaign
There are highly-anticipated movie sequels… and then there’s “Coming 2 America,” a follow-up film that…
How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste
There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American…