Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a…
How COVID Helped Democratize New York Fashion Week’s Sponsor Activations
After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an…
No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics
Brands seeking to activate at the Summer Olympic Games seemed to encounter more hurdles than…
Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season
An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1,…
QR Codes Return in Force to Help Brands Deliver Touchless Engagement
QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the…
No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour
As large-scale events resume safely this year, Idahoan Foods is making a move to plant…
Five Insights on Producing Outdoor Experiences Amid COVID-19
The pros and cons of activating in the great outdoors Experts across the board have…
Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences
It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL)…
Finalists Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design &…
How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships…