Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour
In the absence of trade shows and expos, some b-to-b brands might have pivoted their…
Fab 50 2020: Recognizing the Industry’s Top Exhibit Builders
We spotlight the industry’s top 50 builders in our annual guide Want to build an…
Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if…
Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020
The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its…
How Four Brands Transformed Trade Show Environments into Virtual Experiences
Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on…
2021 Perspectives: Intel’s Events Program Manager Talks CES, Activating Locally and Sparking Joy
CES will kick off next month for the first time without a physical show floor,…
How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions…
Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs
Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the…
Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps
You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is…
Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video
As we near the end of 2020 (phew), much of the industry is focused on…