Halloween Experiential: Nine Brands That Delivered Tricks and Treats
Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and…
What Event Marketers Can Learn from Airbnb Online Experiences
We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the…
Five Tips for Developing a Robust On-site Health Security Plan
When the industry bounces back (and it will), having a solid on-site health security strategy…
Four Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had…
How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers
The pandemic has required event marketers to not only master the virtual event realm, but…
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway,…
How the Chocolate Brand Supported an Actual Russell-Stover Wedding
Talk about brand alignment. When Russell Stover came upon an actual wedding between the Russell and…
How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners
Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them…
Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events
If you’ve been in the event business long enough, you’ve probably got a couple of…
Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco
Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard…