Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay…
Event Marketer, EDPA Announce a Partnership for 2025
The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers…
Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design
Adobe’s signature red square logo adorns a new space this year in Park City, UT,…
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of…
Video: 29 Questions with Panasonic at CES 2025
Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp…
Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers
The event industry’s leading information resource on face-to-face marketing, Event Marketer, is expanding the scope of…
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime…
The Rise of Women’s Sports Activations
Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on…
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out,…
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and…