At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember
Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology…
Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event
Among the next big challenges for event marketers is fighting the urge to lean on…
Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery
The struggle has been real for both the restaurant industry and consumers itching to dine…
Experiential in Color 2021: The Next Generation of Diverse Leaders
Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing…
Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements
Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year…
How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift
As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting…
HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion…
Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards
Today’s socially distant world has upended much of what we’re used to as consumers and…
French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo
Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750…
Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show
There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility.…