Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if…
Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020
The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its…
How Four Brands Transformed Trade Show Environments into Virtual Experiences
Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on…
2021 Perspectives: Intel’s Events Program Manager Talks CES, Activating Locally and Sparking Joy
CES will kick off next month for the first time without a physical show floor,…
How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions…
Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs
Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the…
Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps
You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is…
Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video
As we near the end of 2020 (phew), much of the industry is focused on…
Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community
Product launches are going virtual in these pandemic times. So, when it came time for…
Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events
With more consumers spending time at home amid the pandemic, it’s no surprise that when…