f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted…
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all…
Content and Gameplay Collide in OMEN’s Virtual Esports Event
Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform…
‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences
Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences.…
The New Playbook: How Event Marketers are Adapting to the ‘New Normal’
The 2008 recession hammered the event industry. And while events returned in full force, as…
Argenx Blends a Virtual Launch Event With Real-World Elements
Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey…
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in…
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting…
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed…
Reopening Lessons from the Sports World: Supercross Finishes its Season
After a forced hiatus in mid-March due to COVID-19, Monster Energy AMA Supercross resumed made-for-TV-only…