On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points
Despite the many challenges event marketers have faced these last two quarters, there have been…
Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning
When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each…
Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference
Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who…
Five Insights on Activating at an Industry Show Amid the Pandemic
Among events to take place in reopened states in Q2 was the 16th annual Oklahoma…
Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies
Event marketers are leaning on social media more and more as they navigate a new…
How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged
From art challenges to science experiments, Mars’ candy brands have been busy bees on social…
How Nine Brands Engaged Consumer Audiences During Social Distancing
When the pandemic shut events down, brands and properties scrambled to find creative ways to…
Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve
If there is anyone equipped to reimagine how people will gather in the wake of…
f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted…
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all…