Eight Tips for Esports Marketing First-Timers
Key insights on entering the widespread world of esports The number of non-endemic brands partnering…
Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series
It may not be quite what you pictured, but the return of events is finally…
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic…
Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and…
Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament
In the wake of canceled events and social distancing orders, media brands are developing pivot…
How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in…
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of…
The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value…
Experiential In… St. Louis
Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series…
The List You’ve Been Waiting for… Announcing the 2020 Ex Awards Finalists
The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing…