How Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie…
Earth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning
There are big questions surrounding what the event industry will look like as it reemerges…
To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference
Here’s a million-dollar question: Is it time to move the location of your flagship conference?…
Three Virtual Collaboration Platforms to Use in the Era of Social Distancing
Collaboration is engrained in the event marketing discipline, and in the absence of events, some…
Join Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback
Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19…
Adobe Summit’s Six Top Digital Marketing Trends for 2020
When executives from Adobe and AI content platform Persado sat down last December to discuss…
How Chaco Footwear Gave its Canceled Experiential Programs New Life
The first quarter of the year was going to be a major kicking-off period for…
Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers
The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to…
Idea Inspiration: Inside Five Themed Hotel Room Takeovers
You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco…
EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies
The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the…