Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’
To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,”…
Experiential Drive-thrus in the Age of COVID-19
Drive-thrus have served as a lifeline for experiential programming in the COVID-19 era. Check out…
P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond
As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES…
A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign
Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in…
How LG is Embracing the Future of Trade Shows with a Virtual Showroom
A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam…
Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year
A New Year in an experiential world dampened by COVID is a quieter landscape. But,…
Cadillac’s Global Director of Product Marketing on the Challenges of Virtual
The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have…
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19.…
Meet This Year’s Participants: Women in Events 2020
Over the last 11 months, women in events have unwound a year’s worth of work,…
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months,…