Four Insights on Using Extended Reality to Enhance Virtual Events
A quick Google search of the term “extended reality” would have you believe it’s a…
20 Takeaways From the First-ever Virtual Experiential Marketing Summit
It’s been a year of firsts for many brands and their shows, and for EM…
Five Insights on Developing an Impactful Virtual Event Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events…
How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for…
Cappuccino, Murderous Twists and Tips from HBO Max’s Virtual ‘Coffee-ology’ Experience
As event marketers prepare for a new year of virtual events, they’re searching for equally…
Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour
In the absence of trade shows and expos, some b-to-b brands might have pivoted their…
Fab 50 2020: Recognizing the Industry’s Top Exhibit Builders
We spotlight the industry’s top 50 builders in our annual guide Want to build an…
Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if…
Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020
The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its…
How Four Brands Transformed Trade Show Environments into Virtual Experiences
Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on…