Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship
The live event space is on pause, but the stay-at-home economy is opening up opportunities…
EMS Sneak Peek: Autodesk and Tencue Discuss the Keys to a Modern Keynote
The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the…
Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start…
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and…
Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run…
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by…
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We…
Six Strategies for Transforming Live Event Campaigns into Digital Experiences
AI tech company GumGum had big event plans for 2020. From activations and panels prepared…
Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents
Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live,…
This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood
CBD dispensaries are opening up across the country as modern apothecaries offering an array of…