How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in…
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting…
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed…
Reopening Lessons from the Sports World: Supercross Finishes its Season
After a forced hiatus in mid-March due to COVID-19, Monster Energy AMA Supercross resumed made-for-TV-only…
Celebrities Host ‘CAULIPOWER & Chill’ Pizza-Making Sessions on Instagram Live
Picture the public stocking up on groceries during the pandemic, and chances are Lysol wipes…
How Legacy West Retail Center is Delivering Instagrammable Moments Amid Social Distancing Orders
COVID-19 has dealt a devastating blow to the retail sector, and North Texas’ Legacy West…
Four Clever Digital Strategies for Connecting with Consumer Audiences
In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to…
Practice Makes Perfect: Inside Veritas’ Live Virtual Global Sales Meeting
There’s an elephant in the room when it comes to many virtual events: Not all…
CES is Moving Forward with a Physical Event in 2021
Even with the cancellation of major conferences and events leading into 2021 in the wake…
Q&A: A Microsoft Storyteller on the Power of Empathy
The pivot for event marketers has not only involved shifting from physical to digital where…