How to Think Like a Non-endemic Exhibitor: American Express at CES
Activating as a non-endemic brand at a trade show like CES brings with it the…
Sober-Curious: Why Non-Alcoholic Events are Trending
Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward…
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before…
How Brands Served up Live-action Games, Lounges and Charitable Panels at Sundance
It’s not easy to attract the biggest names in the film industry to Park City,…
Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the…
Covid-19: Navigating the Coronavirus and Events
[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global…
Take our Photo Tour of Pandora’s ‘Nuestro Sound’ Event, Presented by Target
Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook,…
B-to-B Networking: Five Fresh Ways to Cultivate Connections
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective.
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from…
How Moët & Chandon is Popping Bottles with Cultural Pioneers
Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is…