Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode,…
The 2020 Brand X Challenge: Shaping the Next Generation of Event Marketers
In an effort to raise awareness for the experiential industry as a potential career path…
How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits
Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the…
The 2020 It List: Recognizing the Top 100 Event Agencies
Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give…
Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together
Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many…
‘Stranger Things’ Fans Will Drive Through Replica Sets at the Netflix ‘Drive-Into’ Experience
Filming was halted on the fourth season of Netflix’s “Stranger Things” over the spring in…
How Chicago’s CHI-Together is Putting a Fresh Spin on Socially Safe Events
Located in a parking lot at Soldier Field, CHI-Together bills itself as the largest ongoing…
How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery
When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign…
Sponsorship and COVID-19: Three Insights From AT&T
When physical events started coming back to life following lockdown, some of the first to…
How Brands are Leveraging Outdoor Venues to Safely Engage Consumers
It’s hard to believe that just one year ago we were packing crowds into sports…