How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic…
Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and…
Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament
In the wake of canceled events and social distancing orders, media brands are developing pivot…
How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in…
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of…
The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value…
Experiential In… St. Louis
Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series…
The List You’ve Been Waiting for… Announcing the 2020 Ex Awards Finalists
The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing…
How Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie…
Earth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning
There are big questions surrounding what the event industry will look like as it reemerges…