Author archive for Anna Huddleston
Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM...
Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, it’s a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for...
Deepfakes and Trust: Inside Accenture’s Experience at CES 2025
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinvention—and trust—through experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the company’s branded lounge was about what’s next and how it translates...
Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025
AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side...