Author archive for Anna Huddleston

April 2, 2025

Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top...

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March 17, 2025

Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.  Artificial intelligence was front and center at HIMSS25, with announcements about...

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March 11, 2025

Field Report: Top Exhibits at Design & Construction Week 2025 

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the...

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March 7, 2025

The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025

“We’re breaking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammy’s Brownies in all their chocolatey gooeyness to showcase the brand’s new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen &...

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February 23, 2025

As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building...

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