Author archive for Anna Huddleston
Partner Perspectives: Three Ideas to Cut Your Exhibit Costs
Rising costs continue to be the No. 1 challenge for brands in the industry as organizations and their partners navigate economic headwinds and disruptive market dynamics. The 2022 Material Handling and Labor Rates Survey by The Exhibitor Advocate association showed a continued rate increase, which for certain services and markets outpaced inflation by double digits. Anecdotal...
Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. 27-Dec. 1 in Las Vegas. Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves...
Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound and emotional convergence. It was pure delight. And the race hadn’t even...
Field Report: How Money20/20 is Banking on Disruption
Sound-off virtual calls? No more, said the creators of the latest U.S. edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas.