Author archive for Anna Huddleston
Silk Challenges Families to Switch
To position its products as a milk alternative for the whole family and not just health-conscious moms, Silk hit the road from April 1 to May 8 in a fleet of graphic-wrapped Ford Flex’s and Dodge Sprinters to visit 10 markets on the East and West coasts and the Midwest. The tour is an extension...
Team Building is Taking Off
Bars Wars? Battle of the Bands? Wha? This is a team-building event? Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and meetings are investing in team-building activities that disseminate information and/or bring attendees closer together. The goal, of course, is to...
Washington Lottery Partners with Seattle Sounders to Promote Group Play
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on April 4 launched its Play Together, Win Together campaign that’s leveraging a partnership with the Seattle Sounders to bring its message to life at the team’s soccer matches through October.
Planters Nutmobile Spreads Sustainability Message
Planters is crossing the country this spring and summer in a brand-new mobile vehicle called the Nutmobile, a 25-foot 2011 Isuzu Series NPR truck that runs on biodiesel, is powered by solar panels and a wind turbine and features flooring made from reclaimed wood (Build: Turtle Transit, Lancaster, MA). The Naturally Remarkable Tour kicked off...