Author archive for Anna Huddleston
Five ‘Attractivations’ that Stole the Show at IMEX 2023
More than 15,000 event professionals gathered at IMEX 2023, Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits...
Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. 27-30. Top eyewear brands from around the world consistently level up activations at VEW, adding a touch of celebration and play to a b-to-b...
Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show...
2008 Beijing Summer Olympic Games
The Beijing Games were China’s coming out party. But they were also experiential marketing’s most spectacular appearance yet at an Olympics.