Author archive for Anna Huddleston
BlackBerry Takes SmartTour to Construction Industry
RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black...
Custom Rides Take Center Stage at SEMA
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade show that took place at the Las Vegas Convention Center Nov. 2 to 5.
Mercedes-Benz Takes Fashion Beyond the Tents
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week at Lincoln Center in New York City. It was the first time the automaker and presenting sponsor debuted a vehicle at a fashion show and the first time it extended its sponsorship activation through photo and street experiences outside the...
General Motors Catches Air at Chicago Auto Show
For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General Motors set its sights not just on auto hounds from around the Windy City, but all over the world by deploying a new and innovative 360-degree photo activation at its exhibit. The activity was set up to promote the new...