Author archive for Anna Huddleston

August 7, 2012

Cisco House

The first time Olympic sponsor blows it out of the Park--literally

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March 20, 2012

Agency Executives Talk 2011—and 2012

The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible. With strategies set and most budgets finally approved, watch for first-half action across all categories.

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January 18, 2012

Industry Spending and Changes: 2012 EventTrack Study

The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a...

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