Author archive for Anna Huddleston
SoBe Launches ‘Try Everything’ Campaign
Beverage brand SoBe this summer is executing an experiential campaign to generate trial and awareness for its new flavors. The campaign is part of an integrated effort, the largest for the PepsiCo-owned brand since 2008, called Try Everything, which also includes TV, radio and Internet.
Yahoo! Surprises New Yorkers with Giant Talking Mailbox
Yahoo! has been taking New Yorkers by surprise this summer with a giant talking mailbox and a fleet of brand ambassadors dressed as mail carriers to promote its updated version of Yahoo! mail, a service meant to connect users in a more personal way through enhanced features like photo sharing and improved spam protection. The...
USA Network Launches Emmy Campaign
USA Network over two weekends in June headed to farmers’ markets, hiking trails and dog parks in Los Angeles as part of a street-level “For Your Consideration” campaign targeting voting members of the Academy of Television Arts & Sciences and other influencers. The goal of the campaign was to keep the cable network top-of-mind during...
Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests
The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter. Touring since May, it’s currently taking requests in the New York market. Though Twitter is the main social media hub it’s using, Facebook, Foursquare, Flickr, Tumbler...