Author archive for Anna Huddleston
Diet Coke Tackles Heart Disease
Two teams of UCLA students went head-to-head in a game of capture the flag where the goal wasn’t only to get the most flags, but to get the most dollars for heart health, thanks to Diet Coke and its support of the National Heart, Lung, and Blood Institute’s The Heart Truth campaign. The game on...
CITGO Hosts Marketer Meetings
CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong events held across three regions designed to pump up the local marketers and retailers that sell its refined gas and diesel products. This year the hot topic was the company’s redesigned logo, its new retail image and a portfolio of...
Honda Reignites Sundance Festival Sponsorship
Though Honda has had a presence at the Sundance Film Festival in Park City, UT, for the last two years, this year it maximized its sponsorship investment with a full-blown six-day experiential space called the Power of Dreams Experience. From Jan. 21-26, the brand showcased its most innovative products in a 5,800-square-foot gallery space. It...
Reese’s Launches its “Byte”-sized Candy at CES
Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held Jan. 6 to 9 in Las Vegas, took its inspiration for the unveiling of its new Minis from a typical Silicon Valley product launch, but did so in its own sweet way. The candies, which Reese’s calls the “Next Big,...