Author archive for Anna Huddleston
iVillage and AmEx Talk About Teen Money Matters
iVillage, the female-centric website, and American Express in November hosted an event at New York City’s Museum of Modern Art to spark a discussion between young adults and moms about financial responsibility. The program was part of a larger initiative called “The Talk” which promotes PASS from American Express, a prepaid reloadable debit card.
Microsoft Tempts Travelers with Free Holiday Portraits
This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth at 26 airports where it snapped holiday photos of consumers and then enhanced them on-site using Windows Live photo features,...
DISH Network Takes Home Show by Storm
At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it unrolled three distinct experiences, each to cater to a specific product line, resulting in a 150-percent increase in leads over...
Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six days in November helped generate $25,000 in direct to consumer sales. All of the action happened at the brand’s 620-square-foot...