Author archive for Anna Huddleston
Washington Lottery Partners with Seattle Sounders to Promote Group Play
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on April 4 launched its Play Together, Win Together campaign that’s leveraging a partnership with the Seattle Sounders to bring its message to life at the team’s soccer matches through October.
Planters Nutmobile Spreads Sustainability Message
Planters is crossing the country this spring and summer in a brand-new mobile vehicle called the Nutmobile, a 25-foot 2011 Isuzu Series NPR truck that runs on biodiesel, is powered by solar panels and a wind turbine and features flooring made from reclaimed wood (Build: Turtle Transit, Lancaster, MA). The Naturally Remarkable Tour kicked off...
Keds Reaches out to Millennials with Arts-Inspired Mobile Tour
Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and art, showcasing the local arts scene at each stop. The tour launched March 18 at Style X at SXSW in...
BlackBerry Takes SmartTour to Construction Industry
RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black...