Author archive for Anna Huddleston
Keds Reaches out to Millennials with Arts-Inspired Mobile Tour
Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and art, showcasing the local arts scene at each stop. The tour launched March 18 at Style X at SXSW in...
BlackBerry Takes SmartTour to Construction Industry
RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black...
Custom Rides Take Center Stage at SEMA
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade show that took place at the Las Vegas Convention Center Nov. 2 to 5.
Mercedes-Benz Takes Fashion Beyond the Tents
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week at Lincoln Center in New York City. It was the first time the automaker and presenting sponsor debuted a vehicle at a fashion show and the first time it extended its sponsorship activation through photo and street experiences outside the...