Author archive for Anna Huddleston
Tic Tac Taps into Emmy Buzz
Candy brand Tic Tac took advantage of the excitement surrounding the Emmy Awards on Aug. 30 to be the lead sponsor of a Luxury Gift Lounge at the SLS Beverly Hills Hotel two days prior to the show. Organized by Los Angeles-based GBK Productions, the gift lounge invited media and celebrities to interact with brands...
Tech Deck Gets Air with Tony Hawk
This summer, skateboarding toy brand Tech Deck took its line of fingerboards to Europe as a sponsor of the Tony Hawk and Friends tour. The sponsorship activation was designed to build brand equity and get kids excited about fingerboarding—a game where players use their fingers on a miniature toy skateboard to perform tricks similar to...
Brita goes Back to School
Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug. 20 and runs through September at the Evergreen State College in Olympia, WA, George Washington University in Washington D.C., Gonzaga...
Ford Fiesta Gets Local with Events
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of events in four Northeast markets—New England, Philadelphia, the New York/Tri-state area and Washington, D.C. The Fiesta Northeast tour, which launched in June and runs through the end of October, follows on the heels...