Author archive for Anna Huddleston
Durex House Parties Stimulate Conversations
To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tackled one of the most delicate issues couples face—the female orgasm—with a series of house party events. On Oct. 9, Durex helped stimulate conversations among more than 50,000 women ages 18 to 35 at 5,000 “Girl Talk” house...
Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In
As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era drive-in theater that featured hip-hop artists N.E.R.D. and Ciara, and 350 car lovers and MTV fans who danced and partied among 100 classic and new Chevy cars. The event, which took place September 11 on the lot at Paramount Picture...
Bravo Samples Desserts in Three Cities
To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just Desserts,” the network put branded gourmet dessert trucks on the streets of Chicago, Los Angeles and New York City, and used Facebook and Twitter to disclose each location minutes before arriving at each stop. The trucks were part of a...
AARP Orlando Event Goes Digital
Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.