Author archive for Anna Huddleston
Gillette Gives Away Shaves, Gathers Feedback at ProGlide
Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the "ProGlide...Samsung Surprises Times Square and Reaches Billions
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the "impromptu" event with their handhelds and cell phones. The gamble...
Inside the LG Exhibit at CTIA 2010
At this year’s International CTIA Wireless 2010 trade show, held March 23-25 at the Las Vegas Convention Center, LG created an intuitive and focused experience in its 4,800 square-foot-space. Driven by the concept of simplicity in a complicated life, the overall design sought to unite the product offerings in an organic way while at the...
U.S. Army Launches Augmented Reality Game
The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...