Author archive for Anna Huddleston

February 11, 2010

Strategic Snapshot

In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information, but their success hinges upon the ability to do so in a visually engaging way that stimulates the senses and...

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February 11, 2010

Inside the World of Social Media

A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and Websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those...

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February 3, 2010

Wired Magazine’s Media Lounge Rejuvenates at CES

Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited...

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January 28, 2010

Marketers Share Their ’08 Predictions

2008 is barely a month old and it’s already shaping up to be a doozy. Campaign 2008 Wall Street woes and frequent use of the R-word in financial circles has everybody wondering what we’ll be facing in the months ahead. We asked six industry experts to weigh in on what we’ll all be talking about...

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