Author archive for Anna Huddleston
Closing the Deal with Demos
The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized by what they see. They’re doing exactly what you want them to do: thinking about what your innovation could do for their business. Now what? Too many trade show demos stop short. “You have to use the demo to segue...
Nestle Coffee-mate Sets Up Mobile Café
To connect with an African American demo Nestle Coffee-mate is hitting the road to bring its café experience to events in four markets. It kicked off its tour last month at the Essence Music Festival in New Orleans followed by a stop at the National Black Arts Festival in Atlanta. Next it hits the African...
Lexus Targets USTA Members With Legends Clinics
Lexus has extended its agreement with the United States Tennis Association and the U.S. Open through next year; as part of the deal the brand is introducing new activations this year including an event this month that gave USTA members in New York New Jersey and Connecticut the chance to interact with notable tennis players...
Maria Sharapova Teams Up With Canon
To create press buzz for the unveiling of its limited edition diamond-encrusted SD1100 Digital ELPH camera Canon turned to tennis pro Maria Sharapova a long-time ambassador for the brand. The camera containing 88 white diamonds totaling 2.22 carats was unveiled last month at the Canon Center Court a 50-foot dome resembling a tennis ball at...